Where Are You People?
Courtesy of Google Analytics, here’s where 14,257 people came from so far this year.
- Search engines: 71.5%
- Google pay-per-click: 30%
- Yahoo (both PPC and organic): 18.5%
- Google organic: 14.5%
- Referring sites (links): 21%
- rs6.net (say what?)
- turnkeywebtools.com (Sunshop’s tech board)
- clothing.listings.ebay.com (say what?)
- radgames.com (the Monopoly Super Add-On)
- dogpile.com (say what?)
- octopus overlords.com (now defunct, once my favorite haunt)
- airandaqua.com (a reciprocal link)
- amazon.com (say what?)
- zombiegames.com (obviously for Zombie Fluxx)
- Direct traffic: 7%
I need to take yet another hard look at the PPC campaigns that drive between a third and a half of my business.
My blog doesn’t show up until #15. My “new” message boards, Gaming Trend and Popehat, are #27 and #44. But I’ve only been posting there since OO died, so they will probably rise.
Purely for trivia’s sake…my best day so far this year was May 6, with 153 visitors. The low point was March 29, with only 60.
Once a month, I upload a file to Google Base (formerly Froogle). Their online report shows a lot of clicks on various items, but I don’t know where one finds Google Base listings or how those visits are aggregated into the numbers I gave above. Google Base doesn’t cost anything, so I take it on faith that it’s making some mysterious contribution.
This post was inspired by the question of where, geographically, my customers are located. How this question arose shall remain secret for now. I had a hunch that certain cities in
First I looked at all of my 1,525 customer accounts. No single zip code is home to more than three account holders. The most popular zip codes are:
(3 users) Lincoln CA
(3 users) Santa Rosa CA
(3) Manhattan CA
- 78664 Round
(3) Rock TX
(3) Highland IL
(3) Wheaton IL
(3) Park Ridge IL
(3, including family and friends) Grand Rapids MI
- 48439 Grand Blanc MI (3)
(3) Boca Raton FL
(3) Oakton VA
(3) Annandale VA
Then I looked at shipments. In terms of the number of boxes sent, the most popular zip codes were:
(8, includes family and friends) Grand Rapids, MI (6) Boca Raton, FL
(5) Blanc, MI (5) Lincoln, CA (5) Abingdon, MD (5) Burlington, VT
It would’ve been interesting to run a comparison based on dollars, rather than account holders and shipments. But even my patience for number-crunching is finite. Combining those two zip code lists yields these top five:
Grand Rapids, MI
Boca Raton, FL
- 48439 Grand
Because most cities have many zip codes, I also looked at city names. Here are the top 10 cities for
(15) Chicago, IL (12) New York, NY (10) Brooklyn, NY (9) Dallas, TX (8) Silver Spring, MD (8) Grand Rapids, MI (8) Los Angeles, CA
- Wash DC (8)
(8) Portland, OR (8) Houston, TX
If I had the knowledge and patience to combine suburbs and exurbs with their parent cities, the list would change. But no matter how you slice it, my hunch about
More reason to hate Yahoo: After receiving another email about keywords going inactive, I deleted 10 of the 12 affected phrases...all of them from campaigns that I deleted ages ago anyway. WTF? Thanks, Yahoo! A few days later I got a report of 30 more words whose minimum bids now exceed my offer. I deleted half of them, raised the ones that only rose by a few cents, and let a couple go idle (in case the minimum drifts back down someday). From May 1-22 I paid $87.74 for 718 clicks that yielded a whopping four conversions. Yes, four. My Yahoo results went downhill dramatically after their last upgrade/stealth price hike. I really ought to shut it down completely, at least until Microsoft buys them. Nobody in their right mind would pay 40-50 cents per click for these keywords. They must be deliberately trying to make small advertisers drop out.
More reason to hate Google: Google Checkout is still undercharging for
Finally, the monthly sales wrapup: May was phenomenal. I credit the economic stimulus checks that everybody’s receiving.
June will be a lot more challenging.
- Running with the Big Dogs
- The Zombie Store
- Legal Extortion