I am running well ahead of LY. I’m even $569 over plan (which is double LY). That’s partly because I made $400 in January reselling my Google Analytics code (for which I still owe my developer), but mostly because I lucked into a very nice $900 sale to a high school in
While I certainly can’t plan on extraordinary sales like those, I do need to find a way to encourage them. I’m always mindful of the benchmark that I’m setting for next year if $1300 worth of extracurricular revenue doesn’t materialize. Based purely on routine sales, February was a disaster – probably because I didn’t pander to Valentine’s Day.
As of the end of Feb, Quickbooks says I’m $255 in the red. Three major annual expenses – taxes, corporate registration, and tax preparation – are out of the way. My objective for most of the year is to minimize the loss that I bring into December – few retailers show a profit before Thanksgiving. My main challenge is to hold down costs without losing business or stagnating.
March is starting out dismally. Beating last year already looked iffy during this first week. Then, I lost most of Thursday to a denial of service attack. I turned off my PPC ad campaigns last night, which is tantamount to shutting down my site. Traffic immediately plummeted. Friday is usually my peak sales day; unfortunately, after being solved briefly this morning, the DoS attack has resumed.
Of course, today is only March 2. It’s a little early to write off the month. But my focus now is on what comes next. I’ve got two free print ads coming out in an upscale
This all assumes that Mochahost can defeat the DoS attack and get me back in business. I’m helpless to do anything about it myself. This is very frustrating. Ironically, when I recently researched a column on internet security threats, I concluded that DoS is a minor threat to small businesses and largely a thing of the past. Hah.
- Moving Market Targets
- PPC Advertising Evaluation
- Changes in the Wind