When I started doing this, I didn’t even know what a blog was. I just knew that the experts agreed that I should have one. Since I had kept a private journal for about 20 years, documenting my thoughts came naturally, although doing it publicly did not. A hundred posts later, it’s become routine – maybe too routine. So this week I tried to jazz things up a little, within my limits as a technical moron. I discovered the “Blogger in Draft” beta site, where I could access new content like the RSS subscription gadget. I also added a couple more silly gadgets to my sidebar while I was at it.
I have a logo and link to Technorati, but I’ve never been sure exactly what that’s supposed to do...with the predictable consequence that it doesn't do anything. There’s something called “del.icio.us” on my browser’s menu bar, but I don’t know what that is, either – online bookmarks? why are those any better than normal browser bookmarks? Digg? StumbleUpon? Just names and logos to me. I tried offering a poll once, but after a month, the winning choice (with two votes) was “I don’t like polls.” Fine. Have it your way.
I could invest some of the ample time that I waste writing blog entries investigating some of these mysteries. It seems futile…the technology will inevitably change within six months of figuring it out anyway. And it is so incredibly boring. This is the type of thing I wish I could farm out to an expert.
More than one observer has recommended getting WordPress and moving Curious Business to its own hosting account (or somehow shoehorning a second URL into my
Google owns Blogger, so (despite some irritating interface bugs) it keeps up with technical innovations and is likely to be around for a long time. It's easy to use, it’s free, and I’ve got a 100-post database built up here. That’s some powerful inertia that I have no incentive to overcome.
Is blogging worth my time? Curious Business is my #14 overall source of traffic so far this year, and my #8 source of referral visits. While I certainly appreciate the 34 visits that those numbers represent, it’s still only 34 visits. With my 2.25% average conversion rate, those visitors should’ve made three-quarters of one purchase. My average order value was $47.68, so statistically speaking my blog brought in $35.76, or $2.38 per post. If the average post takes me 90 minutes to write, then blogging is earning
Of course, this is all just statistical masturbation. See how good I am at avoiding actual, productive work? As I said the first time I wrote about this, the primary reason I blog is to compose my thoughts and create a history that I might refer back to one day. I’m flattered that a few people find it interesting enough to read, and even leave comments. Any sales that Curious Business delivers are just
- Focus, Juice
- Social Networking Sites
- Rearranging the Deck Chairs
- Running with the Big Dogs
- Legal Extortion
- Where Traffic Comes From