Welcome to Curious Business

Every Friday, I post a small insight into running Curio City and/or Blue Hills Editorial Services. My most recent posts are directly below. You can also start with the first post, or use the subject labels to the right to home in on particular topics. Feel free to comment on anything that interests you.
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Friday, November 21, 2008

The Day of the DayClock

Business is still booming. Traffic hit 273 visits on Monday, and my conversion rate has climbed over 2%. Sales this week more than doubled LY and blew my plan away again. I wasn’t expecting this rate of sales until after Thanksgiving. I’m having a little trouble keeping up. I think I’m pretty well positioned for these next four make-or-break weeks, even though the benchmark numbers are intimidating. If I skip a blog entry or two, you’ll know why.


The mighty DayClock was one of Curio City’s earliest bestsellers. I’ve sold nearly 200 of them – very good for a $40 item. Other products have surpassed it, but the DayClock always remained a steady performer and one of my favorite products.

Then it died out. I eventually discovered that the manufacturer was advertising them at a discount price in wholesale magazines. New competitors sprang up, all of them offering either free shipping or discount pricing. The few clocks that I had left at the original price threatened to last forever. Well, I’m not going to sell them at a short markup. I’ll wait for these flash-in-the-pan competitors to move on to something else, and then go back to my nice plodding pace with these. But meanwhile, I was still paying as much as $1 per day for clicks on DayClock ads. So I shut down my ads until such time as sales come back.

The very next day I sold one. The day after that, I sold two more. Now I’m on the verge of reordering (they have another, lesser pricing special going this month). And I’m leaving my ads turned off for now, since I apparently don't need them!

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