Never tinker with something that works. You’d think I’d have learned by now that trying to improve something I don’t understand is almost sure to break it. I futzed around with my AdWords campaign settings all week, but I’m down to 0-1 sales per day when I should be scoring 2-3. I finally gave up on Google’s cryptic automated bid controls and went back to manual bidding yesterday.
finally sell a couple of bird kites with the new pole
add-on. I hadn’t sold a single kite since I added that option and was beginning
to think that I’d broken the category somehow. I’m counting on that expensive
new premium to kick up the income as kite season ramps up this spring.
for my unwanted tech
ended up being below my worst fears and I don’t think it has anything to do
with the sales plunge, so I can start taking some baby steps forward again. Who
knows, maybe I’ll find something new and great at this year’s Cavalcade of Crap. The Boston Gift
Show dropped their Saturday hours and Sunday is grocery day, so I reckon I’ll
sacrifice Monday the 18th. If it’s the usual waste of time, I’ll revive
my depleted Metalworks category. That
vendor foolishly changed the product name to “Metal Earth” so it’s starting
over as far as Google is concerned.
still not sold a single solar cap. I hope they turn out to be a summer item, because I invested way more dollars and space in them than I should have.
Welcome to Curious Business
Every Friday, I post a small insight into running Curio City and/or Blue Hills Editorial Services. My most recent posts are directly below. You can also start with the first post, or use the subject labels to the right to home in on particular topics. Feel free to comment on anything that interests you.