Welcome to Curious Business
Every Friday, I post a small insight into running Curio City and/or Blue Hills Editorial Services. My most recent posts are directly below. You can also start with the first post, or use the subject labels to the right to home in on particular topics. Feel free to comment on anything that interests you.
Friday, October 10, 2014
A Motivational Poster! That Would Help.
I finally figured out what was wrong with conversion tracking: I was telling Google's code to use dynamic pricing -- that is, to report the actual value of each conversion -- without implementing the custom Sunshop code that it requires, which is beyond my ability. I had also neglected to update the script each time I changed its options. After 47 days, I'm finally getting conversion data again. Without it, I couldn't tell which keywords are performing and tune up my ad campaigns.
So that's something, anyway.
I brainstormed a couple of ideas for fishing sales out of the toilet while on my morning walk (braindrizzled is more like it...can one man brainstorm?) that might goose things a little, if I ever actually make the time to do them. With a dearth of the dreary days that chain me to my work desk and no positive reinforcement for toiling there I have very little motivation to work on Curio City. The chronic cash flow crisis is getting old, too. And, as trivial as this might sound, my senile, elderly cat starts yowling at 5 a.m. and pesters me for hours every day. I can't concentrate on anything.
Goosing things a little won't make much difference anyway. This week is going to come in $1,000 behind LY. In the few weeks since my site upgrade I've lost almost all of the gain over LY that I've built up throughout the year, and I don't see things magically returning to health anytime soon. I just don't care anymore. Why bother?
Labels: Reasons to hate myself