I’ve always known that marketing is my blind spot. See “If You Build It, Will They Come?” for my previous thought on this. Corporate types in suits and haircuts always did the marketing while I ran operations. I thought of them as overpaid parasites. Little did I know.
Nothing has changed since I first posted about marketing back in August. I have made no progress on improving it. My now-defunct eBay store, my almost-monthly newsletter, this blog, my tentative and clumsy efforts at understanding SEO…none of it has made any discernable difference. My small marketing startup budget continues to dribble away, month after month, subsidizing PPC ads. They remain the only thing that works.
The moral of this post is simple: Never try to start a business without working out promotion first. You can't just trust it to work out.
This post would undoubtedly make a professional marketer blanch; expressing doubts must be a huge PR sin. But I said that this blog would not be a happy-talk marketing tool, and I am resolved to keep it honest.
- The Royal We
- Where the Money Came From
- Long-term Prospects
- Planned features