Conventional wisdom says that customers want to deal with big companies, and would be suspicious of the home-based, small-budget, one-man startup behind the curtain. So I speak of “our warehouse” and “our photographer” and “our buyers”, and people actually do see a big company. I only break that pretense in my newsletter and on this blog, both of which are specifically the voice of the Mayor.
Suppose I dropped the “big company” act? Some customers might like the idea of supporting a real person or helping an underdog. Then again, many might not trust “us” with their financial and contact information (even though it is certainly more secure with me than it would be in a large organization).
What’s your take? Are you more or less likely to buy from a “mom and pop” store with personality? Does a David-and-Goliath struggle against the odds do anything for you? Or is there a trust issue? Are you more comfortable with the known reputation of the colossus, or would you prefer the honest and personal touch of a little company with a real individual behind it?
Leave a comment. Our marketing department wants to know. :)
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