Ho-hum. Another very good week draws to a close. I don’t know if anyone cares, but being a statistics junkie, I can’t help myself: Calendar August contains only three zero-sales days so far; LY’s August-to-date had 12 shutouts. I’ve beaten LY by comfortable margins every week this year. I actually exceeded my weekly sales plan twice. If next week’s sales continue this pattern, I might achieve my monthly sales plan for the first time since last Christmas. (Jan. and Feb. are statistical throwaways because the benchmarks were so weak.)
Eric plans to begin the fabled Sunshop upgrade this weekend.
Only my front page will survive this makeover unchanged. Its bounce rate is a little over 50%. Nearly half the people who come to my front page actually enter the store, which seems pretty good to me. Cart abandonment is a much bigger problem, and the new checkout procedure should improve that considerably.
Google recently changed their ranking algorithms again, knocking a lot of my old keywords out of circulation. Instead of raising them to ridiculous levels, I deleted them. Deep-pocket bidders (you know who you are, eBay and Amazon) continue to monopolize the top spots with their blind ads. I hope they go broke paying 50 cents a click for keywords that literally aren’t worth a dime. But there's no justice, is there?
I might not update this blog faithfully every Friday anymore. I only know of three semi-regular readers, and none of you come by weekly. Only my nature compels me to update every Friday. Let’s see if I can rein that in.