After an encouraging weekend and one huge corporate sale, I quit waffling and placed nearly $5,000 worth of Christmas orders this week. I don’t have a single thing with bestseller potential, but I think it’s a solid lineup of “B” items. So Christmas is locked in. Even if I stumbled upon some miracle product today, it’s too late: Anything that arrives after thanksgiving has effectively missed Christmas, since online sales die out 10 days before the holiday.
daily average LY: $253. This year: $484, thanks entirely to three bulk sales
(including one $1,400 lighted cap sale). Without those I’d be running way
behind LY; with them, I’m ahead of the game. Traffic picked up a little this
week, but it’s still nowhere near where it ought to be.
would all be behind me if I could position myself for bulk and B2B sales over
regular B2C retail. Bulk sales do bring some drawbacks: Markup suffers because
the merchandise is almost always discounted; costs that scale with sales go up
(payment processing and payroll…but of course payroll is the whole point); and
I have to reorder immediately to prevent lost sales when someone strips the
shelves. But those are good problems to have. This week kicked ass by any
measure. In fact, it might eclipse 2/6/2010 as my best non-December week ever.
the average day rises to $384. Wish me luck. Or, better yet, buy stuff.
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Every Friday, I post a small insight into running Curio City and/or Blue Hills Editorial Services. My most recent posts are directly below. You can also start with the first post, or use the subject labels to the right to home in on particular topics. Feel free to comment on anything that interests you.