I usually comb my regular vendors’ spring catalogs and dutifully order new products from February through April. By May my cellar is full and my bank account is empty.
really planning to, I skipped that this year. (My one $900 gamble, the Solar
Powercap, flopped bigtime.) Now I have money in the bank and virtually
nothing new to sell. I’d always rather have money than stuff, but being in the
business of turning stuff into money compels me to buy stuff. Stores supposedly
need constant novelty to seem fresh and exciting and keep customers coming back.
But spring is weaker than fall for product introductions and most of it
wouldn’t sell until next Christmas anyway.
to blow off the spring catalogs entirely and wallow in my positive open-to-buy
and cash flow. Regular readers know that business is down by double digits so
far this year, though. A lack of new products is not going to help with that. Novelty
creates excuses to put out newsletters and make Facebook posts. When I fall
silent, I fade even further into obscurity.
today’s dawn of a new credit card statement period, I’m gingerly ordering stuff again. Don’t get the wrong impression: I’ll easily spend the
whole surplus in a couple of hours this afternoon, and sales are too poor to replenish
that cash. When it’s spent, it’s gone. I’m going to be selective and bring in
just enough new crap to justify regular marketing contacts. I’m also going to
stretch out those announcements to keep up a steady low-level presence.
The Corn-n-Tater reusable
microwave cooking bag
is the product that I mentioned finding at the Boston Gift Show. The vendor’s
grandiose promises of partnership dissolved into unanswered email – I finally had
to snap my own photos after requesting product images that never came three times. It still
might sell respectably, but its odds of becoming the game changer that I had
initially hoped have fallen to zero.
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Every Friday, I post a small insight into running Curio City and/or Blue Hills Editorial Services. My most recent posts are directly below. You can also start with the first post, or use the subject labels to the right to home in on particular topics. Feel free to comment on anything that interests you.