The first Newsday-inspired Tunes for Two order arrived at 10 am Monday. I immediately launched into full holiday mode -- same-day shipping, delivery-time countdown on the News page, and a Valentines-specific welcome message on my main page. Then I sat back and waited for the orders to flood in.
At 2 pm I
dropped the price back down to $9.98. Simple sleuthing that I should have done
a week ago showed it selling for as little as $5.86 on Amazon. How can they even
do that? Either they're liquidating old stock or selling stolen merchandise. I paid $6.31 apiece including inbound freight. Other competitors are
selling it in the $8 range; my page didn’t even register on Google’s first
search results page. Anybody who googles the product name rather than typing my
URL into their browser – which is nearly everyone -- is going to buy it
sold three more pieces at the discounted price. Final tally: 36 pieces bought
for $227.12; four sold for $42.93. So much for the big score. Oh well, at least I have a
lifetime supply of these things for future Valentines Days. I might make my
cost back eventually. There aren’t any batteries to go bad in storage, competitors
will drop by the wayside as they sell out and the product ages, and next year I’ll
start it off at $7.98.
TV spot that they recorded on the 5th won’t air until the 10th,
so that’s completely pointless.
Welcome to Curious Business
Every Friday, I post a small insight into running Curio City and/or Blue Hills Editorial Services. My most recent posts are directly below. You can also start with the first post, or use the subject labels to the right to home in on particular topics. Feel free to comment on anything that interests you.