August was another decent month. It might have been an excellent month had I not slammed on the brakes for a technology upgrade this week. Excel says that total income beat LY by $700+, whereas Quickbooks only recognizes $508, but it's a win either way. The numbers speak for themselves.
August
Total
income:
+14.7%
Total COGS: +9.4%
Payroll: +21.8%
Total COGS: +9.4%
Payroll: +21.8%
Marketing: +24.5%
Net Income (Profit): +499.6% (+$76)
Net Income (Profit): +499.6% (+$76)
Total
income:
+14.1%
Total COGS: +49%
Payroll: -33%
Total COGS: +49%
Payroll: -33%
Marketing: +14%
Net Income (Profit): +46.6% (+$4,327)
Net Income (Profit): +46.6% (+$4,327)
The big news for August, of course, is Curio City's makeover. It took longer than I expected. I paid for the upgrade and turned off my advertising on Monday. The job wasn't completed until late on Wednesday. I've had only three sales all week, but one of them was substantial, so I didn't get slaughtered. I only lit my advertising up again last night. A test transaction went through without a hitch today, but I can't relax until I get my first real sale through the new website. Right now the crickets sound pretty loud.
You need to put up logos that have mentioned you in Media. It gives you instant credibility (considering you are a small site, people like to feel sage, media give that sense). All in all website looks way better then it did before. You will have more sales.
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