Back to the Sea of Red

Sales were tracking LY very closely until business died over the Memorial Day weekend and recovered too slowly to save the month, racking up a $600 shortfall just this week (I'll reduce that by $100 in the next day and a half if normality holds up). If it were up to me I'd abolish all holidays except Christmas, St Patricks Day, Independence Day and Halloween. What's the point of a holiday that doesn't trick people into buying unnecessary stuff?  

I did prevent a minor disaster from blossoming into a major one by deflecting a $300 return. 

May 
 

Total income: -15.8%
Total COGS: -6.8%
Payroll: -4.9%

Marketing: -2.4%
Net Income (Profit) vs LY: -122.5% (-$447)

Actual Profit/Loss: -$82

Year to Date

Total income: -7.1%
Total COGS: -2.8%
Payroll: -3.3%

Marketing: -3.1%
Net Income (Profit) vs LY: -7.4% (-$60)

Actual Profit/Loss: -$872

June is ordinarily a sleepy month with easy targets. Not this June. Large orders for 6-LED caps and Bald Eagle kites pumped LY way over normal, so I'm going to lose more ground unless something comparable materializes. Another golf ball shopper teased me with a $500 sale this week and hasn't formally snatched it away yet. The last three or four trolls that came my way all fell through so I'm about due to score a hit.