Welcome to Curious Business
Every Friday, I post a small insight into running Curio City and/or Blue Hills Editorial Services. My most recent posts are directly below. You can also start with the first post, or use the subject labels to the right to home in on particular topics. Feel free to comment on anything that interests you.
Friday, November 20, 2015
Week 3 of 7 is going to end $1,250 in the red. Thanks to LY's $1,500 bird kite order, this week would have "broken even" at $1,500 behind LY, so the negative $1,250 result counts as a positive $250, as far as I'm concerned. Rationalization aside, though, November's now running $750 behind LY and I'm facing strong numbers next week. Pulling this month out of the fire is unlikely. In fact, it's likely to be the worst November on record -- a distinction that would've fallen to last November had it not been for that big kite sale.
Someone shared a years-old Facebook post about Panther Vision beanies; that Random Act of (social) Media was worth somewhere around $250. As an antisocial person, this social media stuff baffles me. I stopped paying attention to Facebook long ago, after they admitted that they suppress business posts. It never occurred to me that a real customer might visit my page, read ancient posts, and actually share one (likes are all well and good, but shares are pure gold). Unfortunately, the mini-rush panicked me into placing another $600 reorder.
That will probably prove to be a good thing; Panther is already sold out of yellow, orange, and orchid beanies. The popular navy, black, and camo hats are likely to disappear next week. I knew that would happen and stocked up early. Right now, I'm nervous that I have too much inventory; in a couple of weeks I hope that it will prove to be too little, which would mean that my overall buy was just about right.
I'd hoped to use December to pay off the $7,400 debt that I've already incurred, but circumstances compelled me to add another $1,400 in reorders. Oh well, needing more stock is a good problem to have. I just wish people would buy some of my other stuff like, oh, Metal Earth (Amount spent: $1,833; amount earned: $210).
Labels: random acts of media