Getting
out of debt was the only thing on my mind for so long that I'm a little lost now
that it's done. The next order of business is deciding whether or not to stay
in business. Christmas sales will play a role in that decision.
Christmas might
go one of two ways: Either I'll enjoy the usual spike in overall traffic and
people will snap up boxes full of bargain-priced merchandise; or few shoppers will
find me, and those who do will pass up buying leftovers. The first scenario
frees up some space in the cellar and parks some bucks in the bank, giving me
options and encouragement. The second scenario leaves me broke and sitting on piles
of picked-over stuff, changing nothing.
So far, it
looks like a bust. Today I'm starting on my first email newsletter since
last January -- I don't think there's any point in sending it out until the hoopla of Black Friday is over. The last thing I paid my developer to do was implement a newsletter
signup dialog to replace a plugin that Turnkey dropped from Sunshop. Over the
past 10 months, only 10 people subscribed via the conventional method (ticking
a box on the checkout page) while a whopping 39 (plus one obvious spambot) used
my new custom dialog. That's impressive. I stopped writing newsletters when I
stopped ordering new products, but it will be valuable if I decide to start
again.
Meanwhile,
Turnkey wants $125 to renew my Sunshop license. Failure to do so cuts me off
from updates and support. My software will still work just fine, but it will be
frozen in time, two versions behind the present. If I do revive Curio City next
year, updating my shopping cart will be a high priority. So I can spend $125
now, just in case, or I can spend $250 on a new license when I'm sure that I'll
need support.
I am
inclined to save the cash now, especially since it looks like Christmas is not going
to bring a windfall. I have until the 29th to decide, and I can download the
current version before then. I wish I had another month.
On a
brighter note, I found out that I can renew my UPS box for six months. Doing
that is more expensive than the yearly rate, but it would bump a
point-of-no-return decision from spring to fall. Changing Kraken Enterprises'
address after 13 years would be a very big deal, and forfeiting the mail drop will
also sacrifice my ability to receive shipments. Vendors won't ship to
residences.
******************
Blue Hills
Editorial Services is the keystone. Will it ever provide a regular paycheck, or
enough irregular paychecks to bridge the gaps between them?
A web
publisher has been teasing me about a regular copy editing gig for a year now.
It would be 15 reliable hours per week, plus occasional "overtime" on
weekends. While that income would make closing Curio City an easy decision, I
have some misgivings about the job itself. First, the volume of copy that this
guy wants to push through in three hours each day is sweatshop-level work: 10,000
words in three hours is more than twice as fast as the 1,500 words per hour
that most editors consider reasonable, and I'm not sure that I can do it at
all, much less want to do it. Second, I don't like the idea of being "on
call" every weekend. Third, after having controlled my own schedule for the
past 13 years, the idea of working fixed hours for somebody else chafes. I don't
mind working 15 hours a week if I can pick the hours and work at a realistic
pace. Asking advance permission to take a day off? That feels like going back
to elementary school. Fourth, it would compromise my ability to take on other large projects. I only had two of those last year, but they were both quite lucrative, and they both monopolized my time for a couple of weeks.
It would
be a lot of money -- at least double what I made in Curio City's best year --
and that's tempting. And I'd regain the hours per day that Curio City sucks
down even in its worst doldrums.
The point
is probably moot: the publisher hasn't responded since I told him that I can't
start until after the first of the year. But he does have a habit of long
silences between contacts, so he could still come back. I need to be ready with
a decision if he does. If I were pressed to decide right now, I'd give it a try. But first let's see how Christmas treats Curio City.
Welcome to Curious Business
Every Friday, I post a small insight into running Curio City and/or Blue Hills Editorial Services. My most recent posts are directly below. You can also start with the first post, or use the subject labels to the right to home in on particular topics. Feel free to comment on anything that interests you.
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